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That is to the result of any query or question on Google. The greater SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here is a promising guide to getting a better web ranking check.
Let’s first learn the ranking game of Google SERP.
STEP -1 Attractive titles with proper keywords
The title of your content is the first thing the user sees. It should be attractive enough, showing the capability of answering queries. And should have keywords that can lead to relevant search results.
The Google algorithm displays the most informative results. In their mission statement, they say it’s to organize the world’s information and make it universally accessible and useful.
You have to ensure reliable content for the viewers once they launch your site. This is based on both the B2B or B2C searches. The easy way to do so is by creating Attractive titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching ‘hacks for cashback’ will gravitate more towards a title like “10 Best hacks to get amazing Cashbacks”. Rather than a simple one like “Cashback hacks”.
Developing new SEO strategies for your site is the next step. For that let’s know-
STEP-2 Understanding Google’s Algorithm.
According to Moz, there are near about 500-600 changes in the Algorithm. Google executives like Gary Illyes and John Mueller in some way or the other confirmed it. So be updated about the new algorithm changes.
Your site may seem to be banned due to low traffic. But Google does not always publicly declare the changes.
For example- The Mobile-Friendly update of April 2015. It complies with favoring sites that are mobile-friendly. Also may enforce penalties for those who aren’t.
The Penguin Update in 2012 which is designed to deem the spamming search result. Most of the time done by buying links to boost Google Rankings.
This and various other updates like Panda, hummingbird, Google EMD, Phantom, Penguin, etc tell us a lot about the algorithm.
To track the updates you can go through sites like Moz’s Google Algorithm Change History. Knowing these will help you develop good strategies for SEO.
STEP-3 Know your Current Search Ranking.
It is very important to know where you stand currently. It comes in handy to assess your growth. To assess your keyword ranking SERP.COM will help you. This shows the number of results on monthly searches, rank on specific searched terms, cost-per-click for paid search, etc.
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